As a property manager, you’ll want to maximize the number of people applying for your apartment listing. To accomplish this, there’s one thing you have to ensure – that people are actually viewing your listings.
At first, this may seem like a daunting task. However, you’ll find that it’s easier than you might think. All you have to do is follow a few simple steps, and 
is here to run you through them.
1. Utilize online advertisements
Online advertisements are essential for generating traffic. Think of them like a billboard on a building, that catches the attention of passersby.
Pay-per-click advertisements are especially promising. For such advertisements, you only pay when users click onto your listings, thus ensuring that you get your money’s worth. It’s simple, but it’s effective for getting your apartments listings out there on the Internet for people to see.
2. Don’t skimp on quality
As the saying goes, quality over quantity. There is no point publishing listings if they lack the substance needed to get people to actually apply. What does a high quality listing look like, you may wonder? Here’s a few things they include:
- An attractive design that catches attention
- A layout that is easy to read
- Articulate property descriptions with only necessary details
- Photographs for applicants to view the properties
Thus, if you post listings with these features, you’ll be good to go!
3. Post on websites
As a property manager, you should prioritize posting your apt listing where you know people will be looking for them. Most tenants search for properties through real estate sites, so you should definitely post there.
More often than not, you’ll have to pay for the listings. However, the investment is sure to pay off in the long run – be sure to consider it.
4. Take advantage of Social Media
The importance of social media in apartment advertising cannot be overstated. Facebook, Pinterest, and Instagram are all great places to attract customers due to the sheer amount of traffic on their platforms. Thus, be sure to take advantage of them and utilize them to their fullest. To accomplish this, you need to:
- Set up pages to post your listings on
- Include attractive and high resolution pictures that will catch the eyes of users
- Compliment the pictures with short but detailed descriptions of the properties
Try it out – and watch your listings attract more traffic.
5. Publish Online Content
You shouldn’t just post listings. Instead, make blog posts that provide information that tenants will find interesting. Furthermore, you should include SEO-keywords in these posts to help people find you.
By doing so, interest in your company and listings will increase.
6. Video
When it comes to advertising apartments for rent, a promotional video is a great idea. People tend to enjoy videos because watching is easier than reading. Moreover, tour videos are especially popular – as they give customers a better look into the properties they are considering.
7. Get your tenants involved
Another great option to consider is having your tenants be a part of your advertisement campaign. You can start by asking them to share your listings on social media, in exchange for a reward – keep it fun! The reward can be anything from a film ticket to a scratch card – just keep it interesting.
So there you have it! 7 ways to attract more traffic for your listings. So make good use of these tips, and you’ll see results before you know it!